Measuring the effectiveness of email campaign
March 26th, 2008
Buying electronic components online is not something new. RS Malaysia, one of the pioneer in Malaysia who setup their first online store many years ago, are improving from time to time. I am happy to see that as they gradually gather users feedback and improve the website.
Just one thing, I received their email newsletter today. Sadly, I can’t find any link from the email to their website. In Analytics, we refer clicks from email newsletter as Referral. With the link properly implemented, it can give us a better ideas of how effective is this channel in bringing traffic to your site.
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