Old marketing manager
June 9th, 2008
You are in a book business for 30 years. Story of Amazon.com motivates you to extend your business online. You start to build a website and sell your books online. Your marketing manager busy adopting new marketing ideas including Blog, email newsletter, pay-per-click, etc.
But after a while, you start to think why the result was not as expected. Your cost acquiring new visitors is high, the Blog is not active, no one seems to use the tell-a-friend box in your website…
But, someone next door - without any experience in selling books, started an online book store. They have some funny story and people are spreading the news for them, their CEO can be reached anytime by an email, the way they reply the customer support email is fun.
Start an online business, never extend it from a conventional one!
You may want to take a look at our related postsNoise is good!
April 30th, 2008
What is noise? When you have hundred of products but only one which is selling well, the rest are noise. When you want to indulge yourself to do something, any interruption is considering noise, as well!
Outsourcing seems to be one of the way to cut off noise. Sony or IKEA will not be of what they are today if they choose not to outsource. Raw materials, production and logistics are examples of noise.
Noise can be passing around. Consumers buy rice from supermarkets, supermakets from distributors, distributors tfrom rice mill owners, and farmers lastly. Each level trying to get rid of noise.
What is the effect of noise? Farmers spent most of their time working in the paddy field to produce rice. In this case, farmers are bearing the noise from consumers, under the hot sun. The digested noise are now turning into experience of how to grow paddy!
Skill is a result of noise!
You may want to take a look at our related postsPizza for 2.6 million dollars
April 11th, 2008
The domain pizza.com was acquired by an annonymous bidder for 2.6 million dollars after 14 years. The owner, Chris Clark bought the name pizza.com in 1994, never thought that this can fetch to such a higher price, after he saw an opportunity of the acquisition for vodka.com!
You may want to take a look at our related postsGoogle to pay $3.1 bln for DoubleClick
March 19th, 2008
Another giant online deal was struck between DoubleClick and Google.
SAN FRANCISCO, April 13 (Reuters) - Google Inc. said on Friday it would pay $3.1 billion for Web ad supplier DoubleClick Inc., its biggest acquisition, accelerating a push into the graphic ad market led by Yahoo Inc.
The juggernaut of Web search-based advertising beat out suitors Microsoft Corp. (MSFT.O: Quote, Profile, Research) and Yahoo in the final stages, sources familiar with the negotiations said. Time Warner Inc.’s AOL online unit had earlier considered a bid.
The agreed price represents a huge payday for San Francisco private equity firm Hellman & Friedman, DoubleClick’s majority owner, which 21 months ago paid $335 million for the assets acquired by Google, a source familiar with the deals said.
With this new acquisition, Google will further strengthen their leadership in the world of web advertising.
Here’s the official press release from Google…
MOUNTAIN VIEW, Calif., April 13, 2007 - Google Inc. (NASDAQ: GOOG) announced today a definitive agreement to acquire DoubleClick Inc., a global leader in digital marketing technology and services, for $3.1 billion in cash from San Francisco-based private equity firm Hellman & Friedman along with JMI Equity and management. The acquisition will combine DoubleClick’s expertise in ad management technology for media buyers and sellers with Google’s leading advertising platform and publisher monetization services.
The combination of Google and DoubleClick will offer superior tools for targeting, serving and analyzing online ads of all types, significantly benefiting customers and consumers:
* For users, the combined company will deliver an improved experience on the web, by increasing the relevancy and the quality of the ads they see.
* For online publishers, the combination provides access to new advertisers, which creates a powerful opportunity to monetize their inventory more efficiently.
* For agencies and advertisers, Google and DoubleClick will provide an easy and efficient way to manage both search and display ads in one place. They will be able to optimize their ad spending across different online media using a common set of metrics.“It has been our vision to make Internet advertising better - less intrusive, more effective, and more useful. Together with DoubleClick, Google will make the Internet more efficient for end users, advertisers, and publishers,” said Sergey Brin, Google’s Co-Founder and President, Technology.
“DoubleClick’s technology is widely adopted by leading advertisers, publishers and agencies, and the combination of the two companies will accelerate the adoption of Google’s innovative advances in display advertising,” said Eric Schmidt, Chief Executive Officer of Google.
“This transaction will strengthen our advertising network by expanding our access to publisher inventory and enabling us to serve the needs of a broader set of advertisers and ad agencies,” said Tim Armstrong, Google’s President, Advertising and Commerce, North America.
“Google is the absolute perfect partner for us,” said David Rosenblatt, Chief Executive Officer of DoubleClick. “Combining DoubleClick’s cutting edge digital solutions for both media buyers and sellers with Google’s scale and innovative resources will bring tremendous value to both our employees and clients.”
“When we acquired DoubleClick in July 2005, we saw an opportunity to partner with a great management team to further enhance the company’s capabilities and growth trajectory,” said Philip Hammarskjold, Managing Director of Hellman & Friedman. “This transaction affirms the successful transformation of DoubleClick, positions the firm for the future, and greatly benefits our investors.”
Both companies have approved the transaction, which is subject to customary closing conditions, and is expected to close by the end of the year.
Of course, not everyone is happy with what Google is doing with the customer profiles they will be taking over from DoubleClick.
“Google will operate with virtually no legal obligation to ensure the privacy, security and accuracy of the personal data that it collects. At this time, there is simply no consumer privacy issue more pressing for the commission to consider than Google’s plan to combine the search histories and Web site visit records of Internet users,” the complaint says.
In 1999, DoubleClick drew criticism when it announced a plan to merge an offline database of consumer records with its online user-history database. The ensuing uproar and a 2000 FTC complaint filed by EPIC led DoubleClick to cancel the plan, but since then, the online ad industry has become more sophisticated.
The consumer groups also want the FTC to order DoubleClick and Google to destroy cookies that can identify users and to order Google to give people access to the personally identifiable data the company keeps on them.
With Yahoo and Microsoft eyeing for web dominance, this new acquisition might just land Google with lots of anti-trust lawsuits…
You may want to take a look at our related posts1.my, after 6 years of waiting
February 16th, 2008
It was all dated back to 19 March 2002 when we had registered our first domain name, 1.com.my. Along with this acquisition, we had also registered 1.net.my and 1.edu.my (silly enough to believe that MyNIC may consider awarding 1.my to us if we have all the extentions).
At that moment, there is no other way to register 1.my as MyNIC decided to stop offering just .my registration after 1996! Only few lucky one got theirs, including sirim.my, utm.my, and gov.my (special case, registered after 1996).
“one.com.my or 1.com.my?” asked by our customers. Again, we registered one.com.my during year 2003 to have less confusion.
It was a long way after MyNIC re-opened the .my registration by the end of year 2007. We are lucky enough to secure 1.my finally and in conjunction with the new launch of our website.
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