Value Your Team

August 11th, 2008

My busineses friends always told me that the people working for them are their greatest assets. If you do a search, I bet you can find lot of companies here are including this in their corporate mission too. But how many of them are practicing this, in heart?

IKEA know how to make good use of free empty advertising space, and the real way of valuing their team members!

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Amazing Karen

July 20th, 2008

Just received a quick email from Karen, inviting us to check out the pictures taken during her recent trip to Cameron Highland. Cosmic Favorite, I never get it right to be frank, but I can never forget those amazing pictures in it. Must ask Karen why use this name next time? :)

I love the way how Karen compose each picture. I been to some of the places visited by Karen, you will be surprised how great photographer see from different angles. I particularly like those Black and White pictures!

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I must admit that I’m the fan of National Geographic magazine. My earlier NI collection mainly on those featuring animals. Well, everything changed when I am getting older (older, serious…), I’d love to read more on places and people with different cultures. It was no more Savana lion’s picture with teeth dig into a wild buffalo’s back that attracted me now :)

I usually bought those outdated NI magazines, most of them dated 1980 - 2000, cost about RM8 each. I would consider them my little weekend retreat, besides cycling! Then it comes, last weekend. I was in Cineleisure looking for a gift for Shirley, our Langkawi writer. You won’t believe the number of NI magazines spread in 4 10-metre long table, full of them. They are really old magaizines, anything between 192x to 193x. You name it!

I picked one - an oldest I can find there! It wasn’t RM8 each, but RM80!

One of the reason I have decided to buy one, is to find out how advertisement looks like in those days. Here, some of the interesting advertisement I wish to share,

In the dead of night? Who would has think of that this is an advertisment from Bell Company. Yes, the one who invented Telephone. I couldn’t find any telephone numbers in all advertisements, perhaps this explains telephone still remains as for emergency use only.

New joys for Radio - What happen if they have an IPOP?

Colgate, still a dental cream

Sedan for $1,075??

Camera?

Modern bathroon has a shower?

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Swedish’s Faktura

July 2nd, 2008

In sweden, online buyers are so used to getting the product first before paying. Well, most of their e-commerce websites support two payment options, Faktura and credit card. Faktura remains as the preferred one where the owners value the return rights of their customer more than anything. Invoices are sent together with the products. Buyers will have to just pay the invoice through their local bank account.

Another thing I might it interesting is the introduction of additional fee for a greener-packaging method. Yes, paying extra to have the website owner wrap your product in a more eco-friendly way. It costs 10 kr extra, but makes huge difference. So, opt in for MILJO next time :)

Thanks to Jian for sharing this. Jian just returned from Sweden, he was sent there to do research on how Nordic countries run their online business sustainable environmental…

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It takes you 2-minutes to listen to a real customer about how should the form looks like. I bet almost all customers will prefer a simple one than above.

1. Instruction kills creativity, makes people think less. The person who built this form is probably just want to get work done than how this form can help those who use it.

2. Change is pain. The original paper-based form could look exactly like this online form. Why bother to change it?

3. Users are passive. The form is viewed by countless visitors, yet no change has been done. Design of a building is done first than its construction. When the building is done, it is often too late to change, and suggestions are limited to what is already there.

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wcit2008.com or wcit.com?

June 5th, 2008

When it comes to annual event, what is the best domain to be used? By including the year 2008 after the domain (yes, someone may already registered wcit.com), it is therefore a must to register a new name wcit2009 next year. New domain means you have to start all over again and build your ranking in search engine again! To solve this, if you are using a Blog, you can create categories like 2007, 2008, 2009, etc and assign your post respectively.

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Reward or Penalty?

May 28th, 2008

Yahoo suspend your Yahoo Mail account if you don’t login for long. While, Gmail - reward you to stay longer and login more frequent by counting and increase your email storage while you are logging in!

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What is the word?

May 26th, 2008

Can you tell me what is the word of the picture above?

I just had a very interesting talk to three students (Chekey, Chailee and Ryanne), having their internship training here. Well, they are asked to think of the main page interface for one of the new system we want to develop soon. Through they are new, but I would say that they perform really very well in this task!

When come to interface, it is not best programmer or best designer can do the best job. It is one who can think from many different angles, making less choice for your visitors. Best possible, a Physiologist!

A lot of time, the intuitiveness of a system is achieved by understanding how human reacts and interpretes a design, I found this very interesting! Bill gates invented the best intuitive interface at his time, he deserves what he get today!

Post your answer as comment below

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The domain pizza.com was acquired by an annonymous bidder for 2.6 million dollars after 14 years. The owner, Chris Clark bought the name pizza.com in 1994, never thought that this can fetch to such a higher price, after he saw an opportunity of the acquisition for vodka.com!

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Wiki, the bad day

April 4th, 2008

Was working on our travel guide business and Weikiat told me a about this… Apparently, the main page of WikiTravel Chinese version was hacked.

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Buying electronic components online is not something new. RS Malaysia, one of the pioneer in Malaysia who setup their first online store many years ago, are improving from time to time. I am happy to see that as they gradually gather users feedback and improve the website.

Just one thing, I received their email newsletter today. Sadly, I can’t find any link from the email to their website. In Analytics, we refer clicks from email newsletter as Referral. With the link properly implemented, it can give us a better ideas of how effective is this channel in bringing traffic to your site.

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Recently, I was looking for the latest Redhat Enterprise 5, to be used for our new projects. Redhat Enterprise comes with their technical support (yearly subscription) which we hardly use, but that is what you are paying for, not the software.

I emailed to one of the Redhat official office in Malaysia, never get a reply (we are kinda used with this, it happens to AirAsia too). Leaving no choice, I tried my luck emailing Magnifix Malaysia. I bought Redhat Linux 3 from them before, 7 years back during my University days.

The good people in Magnifix replied me and advise me how to go around with this. They even introduce the alternative CentOS platform which is compiled from the same Redhat Enterprise source. In a short 2 days, I have received 3 emails from their team…

All these are not going through any complicated helpdesk system which dump you with ticket number to scare you off than helping you… but genuine people who has the passion in their work, and trying to help! Bravo, Magnifix!

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Everyone loves to share

March 15th, 2008

Google has done their part to make searching of information more easily. Yet, do we have the tool to easily share our knowledge? The answer could be, NO!

Everyone possess useful knowledge, or having feedback about anything they come across. Can you tell how many of your visitors actually read your post and reply? Why not 100%? Could it because of the unfriendly Leave a Reply form at the bottom of your post?

The Knol project by Google will soon tell the answer!

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I was reading our partner, Pat’s Blog. Pat started Webmail.us and we have been working with him to provide email hosting services in Malaysia for more than 4 years!

Recently, they have changed their company name from, Webmail.us to Mailtrust! Through lot of time, energy and money were spent over the years for the branding of this domain, but the hard decision was made recently and this is what Pat wrote,

But then one of my business mentors said something I will never forget. He said, “Pat, it’s never too late to change a bad name.” He’s right. As soon as I heard him say that, I never looked back.

The word Webmail is too generic as a brand by itself. It does not accumulate values over the years unlike many other names such as YouTube, Facebook, and a lot.

Good move, Pat!

A name for your online business

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Language localisation

February 12th, 2008

Pronunciation, spelling conventions and grammatical patterns are important for website targeting at specific regional markets.

Arguably, we have seen many website using flags to represent a language - in this case, most probably the national language of that specific country.

Let’s look at Jetstar’s website. I was directed to Bahasa Malaysia (Malay language) version automatically when I first landed in their website. Interesting enough, Bahasa Malaysia is the official language of Malaysia, but conversion wise, I doubt!

Google, directing you to Malaysia version, but offering Malaysia Version in English language by default. You can easily find a link ‘Google.com.my offered in: Bahasa Malaysia’, which make more sense!

Cambodia e-Visa, allows you to choose your preferred language by clicking on the name of language. An alternative to using flags too!

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Interview with Barbara

February 8th, 2008

It amazed me when knowing Barbara’s husband was trained to be one of the computer programmer in the USA in year 1952. Barbara and her husband Glenn Halliday, was so kind to spend some time with us in an interview on their recent trip to Cambodia and the experience of using the online Cambodia Visa service.

“I can’t think of any improvements, but I wish more websites in the USA were as good–especially those of our governmental agencies…” Read full interview

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Fine-tuning TuneHotels.com

January 30th, 2008

Upon landing in Kuala Lumpur, my French friends who just came back from Cambodia are looking for a place to unpack their luggage and quick rest. They wanted some place near the heart of the city. With their budget and location preferences in mind, I decided to bring them over to Tune Hotels. Furthermore, I’ve always wanted to see how the “Booking” system works in Asia’s 1st No Frill Hotel.

Upon reaching the nearest computer terminal en route Tune Hotels, which “co-incidentally” happened to be my office, I finally got the chance to look at how the whole booking process works. The entire booking process is performed “live” by my friends. Bear in mind that this “live performance” is purely executed from the point of a non-English speaking user.

Bigger input fields and making the Booking Now stood out prominently can mean a lot of difference. The rule is simple, important element should always stand out visually from the rest. In this case, it’s not the Login button.

Most visitors jump into the form without spending much time browsing the entire website. Obviously, the main conversion of the website is online booking, hence creating other pages such as “About Us”, “Corporate Information” and various hotel guest-unrelated information would be counter-productive. Instead, content that is important is build alongside the form structure. Notice in this example above, it would be difficult to explain in text how comfortable the mattress it. A picture speaks a thousand words.

However, after my friend finish filling up all the booking details, as he was proceeding to the credit card payment phase, he was annoyingly greeted with an obstrusive “Member Sign Up” form. This part of the process was not executed as elegantly as I expected. As a rule of thumb, never add unnecessary processes in between the starting point and the goal- always use the Shortest Path Algorithm.

You can always include the “Member Sign Up” phase in the confirmation e-mail later, which in my opinion is much more relevant. And one can’t help but feel that the UI designer decided to take the easy way out by putting 5 equally prominent red bullets for the “Login”, “Register”, “Email me my password”, and “Back”. Hard work doesn’t always pay off now, but laziness almost always pay off instantly. The user could have been guided better and faster with a better layout design.

Lost in translation! Yup, Tune Hotels lost RM 5 just because some of the items listed in the website is not easily understood and was easily pass over by my friend. The word ‘Towel’ which is written only in English proves to be a headache for my friends who could have mistaken it as sanitary napkins. An icon would have done the job much better!

What is good design?

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Giant Supermarket sells Spam

January 22nd, 2008

No, not the canned meat product! This is the 5th Spam mails I have received from Malaysia Giant Supermarket through I have requested them to unsubscribe me from the their list. Guess their marketing team is really doing a good job to have a short email that go through most Spam filtering system!

Clearly, the result of conversion is, this was featured in my Blog for a wider marketing reach!

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In many Chinese homes, the annual housecleaning is still done at New Year’s time. It is the Chinese way of sending out the old year and welcoming in the New Year. It gives you, at very least, no excuse for a change every year!

One of our project management practise was to keep all document related to a web development project in those hardcover folder. This is a decision made (by me), two years ago! Just in case, we need them someday - or never!

It happens to be never. So, we decided to throw it away. They are noice, they take up resources from our project managers to sort them out. Business change, and we are now focusing in only few projects! Ideally, we want to go greener and faster!

New table alignment, hair cut, shortcut to the office, are painful changes. Let’s see how much we gain from this change…

First, we empty all the shelves. We kept papers with only single-sided printed for reuse purpose. The rest of papers are donated to a charity organization who can come and pick up from your office regularly.

The result, one empty shelves, 5 rims of reused A4s, getting-to-know the contact of the charitable pick up service (call 03-79811320 if you have a change too. Sorry, I can’t recall their name).

Yes, another 10 extra PCs, 3 extra hubs, cables, 8 power adapters, bigger office space, power saving…

Plus a new playground (combined four tables by removing 8 legs) to have fun and meeting for our upcoming new projects!

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Screw

January 9th, 2008

My Sony notebook, loose with one screw missing. A tiny screw cost nothing but I will never go to a Sony support centre and fix it, or order it somewhere. Why? Because I am lazy. If someone come to me and offer this to me with RM1 for one screw. I will take it, simply because it comes to me, at the right time, right place.

Shopping centre provides convenience to us. Everything are in one plaze. That is one way of fighting the laziness.

Another way, if Sony website or their support centre make known to me that I can order a screw through their website, I will do it too.

Laziness - it is a curse to online business offering items with small values.

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Cost of Acquisition

January 8th, 2008

You are offering an online service. You know that visitors from search engines and other online sources are most likely to be converted into your customer than those coming from offline medias such as newspaper or TV commercial.

Rasa Sayang Malaysia calls out to all Malaysians to share the wonders of our country with the world by sending an online postcard. I have yet to see any Asian people to write on a postcard while waiting for the flight in the airport, foreigners do. Why not targeting at those backpackers who travel to Malaysia to logon to the website and send the postcard? Isn’t that they have more friends who eager to know about Malaysia than our friends? Yet, their commercials appear on local TV channel, and one need to register before even given the chance to look at what are those postcard available…

Mobile Wallet, choose to advertise with full page coverage in today’s newspaper. The cost of acquisition for the conversion to take place is high. If, this is so-called part of the branding process, it is not measurable, and it definitely not a conversion. Search engines and other online channels are going to drive in more than 80% of their website traffic, in a more targetted and measurable way. Only, with a fraction of offline marketing fee can do much to the current website…

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Passing traffic

January 3rd, 2008

Online business is about passing traffic from website to website. It is one of the reason why YouTube was acquired! Example of how AirAsia expands and monetizes from their traffic (ignore sequence)!

AirAsia -> Snack Attack -> GoInsure -> Xpress Boarding -> AirAsia X -> AirAsia Games -> Tune Money -> Tune Hotels -> ??

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Acmamall.com, more stones needed

December 26th, 2007

I was reading a post and that was how I was introduced to this interesting Malaysia home-grown online shopping mall running since 2000. A very bad habit I have developed over the years of online experience can not stop me from checking the PageRank of this website - 3 out of 10.

Personally, I don’t know Quek. I admire his passion to continue running this store for more than 7 years. These are few humble suggestions from myself to improve the conversion (converting more visitors to customers),

1. Remove ‘Best viewed using IE…’. The compatibility issues is a challenge to store owner, not an instruction to your potential buyers.

2. On average, most visitors decide if they are to continue browsing on first page. The current landing page do nothing more than decreasing your conversion rate!

3. Make your site simpler. The current one is creating too many loops to discourage conversion to take place.

4. Use permalinks rather than dynamic page. Most of your pages does not maintain PageRank over the years.

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Why WordPress Admin uses Blue?

December 19th, 2007

In a car showroom,

“I like the car, but can you make the front door slightly bigger” said big-size lady to the car salesman.

Though the car maker would like to listen to every suggestions, but sometimes it’s just not possible to please everyone. Hence, compromise is the order of the day, simply because some suggestions are just not plausible due to the cost of customization.

This happens to a lot of open source system such as WordPress, Apache, etc. These systems are developed by combining effort from developers around the world together with valuable feedbacks from millions of users.

The default color for WordPress admin is blue. Why blue? That’s because a blue background works best with web browser default colors for hyperlink.

Don’t change it to green just because your customer’s favorite color is green!

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I have talked to many businesses when they are having problems with their email. When asked how much they are paying for their email hosting service, unsurprisingly ranging from RM200 to less than a thousand annually. They were promised with unlimited users package, so-called 100% uptime, etc. Fact is, they have all kinds of problem from email lost, SPAM to poor technical support!

Various DNS Tools unveil the problem of their poorly setup email service, bit all it sounds too technical to them! Yet, it is obviously too attractive of the package they have signed up.

Here is how a simple math says all,

Said Company A with 50 staff, subscribe to email hosting service by paying RM1,000 yearly

Let’s drill down to a single month,

It would be RM83 a month for 50 staff, or RM1.67 for every staff in a month.

Hmm, am I hear it wrong? RM1.67?

My office cleaning service costs me RM120 a month!
My last McDonald’s meal cost me RM10…

Understand that the above email hosting company may be looking at volumes, but maintaining a reliable email hosting infrastructure can not be cheap too! I have yet to use the RM200/year email hostingpackage (Look at The Star In-Tech if you plan to subscribe one) in my sample…

Pay more today for your email :)

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Thank you for your email. While we very much value your enquiries, comments and feedbacks, please note that due to the volume of mails that we receive, we may not be able to respond immediately. Nevertheless, we endeavour to reply your email within five working days.

The word endeavour in the email autoresponders from one of the biggest bank in Malaysia makes me wondering! There are couples of things that can be done here:

1. A ‘good’ website reduces operation or increase revenue. To what extend the website has helped the institution if they are still receiving many emails? Learn how this contact form reduce 20% of emails we receive.

2. Helpdesk system and more trained personnels. Make sure you are listening to your first-line support team as they have the best solution to reduce the loads of operation. Keep telling your customers that you are loaded with email ends up to be another MMU car boot checker.

3. Who says email must be formal? It can be fun, and quick too!

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Mover of an online business

December 5th, 2007

To launch a successful online business, we need a good mover. What makes a good mover?

1. Able to motivate the team and mobilize every team member to the goal.

2. Dare to dream, and make changes fast!

3. Strong foundation in development, marketing, operation and financial fields.

4. Make all team members understand the final goal of the business.

5. Think positively, test & measure!

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All cars going out from Multimedia University are checked (you will be asked to open your car’s boot). This is not something new, it can be traced all the way back to the year 1999. If this is a good policy, I would say it will be good for just one day! Why you ask me? Here’s why:

1. You have 100 more ways to hide it somewhere, not just in the boot.

2. Size of PCs and other lab equipments get smaller every year.

3. Guards are bored from doing repeating & meaningless processes. It is a conversion zero job. It’s quite certain that you will never find anything in the boot!

4. Even if there is anything you want to smuggle, I bet you can still put it in your boot without any problem. The moment your car boot was opened, guards closed it almost instantly. Yes, it a process of open-close, not open-check-close.

5. Do it during rainy days or school opening days.

Why do they continue to allow this process? MMU is just setting a best example of how most instruction is taken blindly. Guards are ‘designed’ to carry instructions. Top management are ‘designed’ to give instruction. I will not tell you how this can be solved because it is the simplest to answer if:

a. Ask top management to work as guard and open & close the boot under the hot sun for one day.

b. Listen to the guards. Let them be the one who decide what is the best way to prevent this.

Either way will do it, and it is just a matter of change!

How many times have you been asked to write your information on a book by a guard when entering a private property/premise? This is just another step to have more work for guards (top management believed that guards’ time are less important than them)

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Recently, e-Visa changes how one views Government activities on the internet and that for quite some time now, it can not only be fast but even fun. When done and executed correctly, e-Gov need not be a chore but can be like any online store that offers the same convenience and same speed.

“Getting an e-Visa was surprisingly fast and easy, a very pleasant experience. Thank you. All other countries should follow your footstep.” Said Kikko

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Website completion

November 20th, 2007

We use the term ‘Website completion date…’ in our quote. I was kinda reluctant to apply this. Websites are never really ‘complete’ as new contents and changes will always be needed as long as you are still in the business.

Thus, when it is complete, you are at the end of your business!

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How much can you cover?

November 20th, 2007

Recently, I was involved with a charitable event by leading the web team to drive the website of the organizer. Eventually, we have created the new website with a Blog. We received more than 500 feedbacks in less than two months. It provides a platform for everyone to share pictures, experience, providing feedback, asking questions… Eventually, all these make the content of the website. I doubt how much we can cover if all the contents are from us!

Sadly, I have just received a painful instruction to merge this website with the single, centralized controlled website. Though the intention is good, but would it be something that your visitors really want?

I have heard from the Foundation and in view of all of the infractions to regulations world-wide, the foundation is establishing a single, foundation controlled web-site. They will post a variety of information covering all sanctioned runs and events and put up details to support each run. With this in mind, we need to take down the web-site as is being requested for all countries / cities having events.

It is easier to follow than to change :)

P/s. Apparently, this painful decision was a result of some variety of countries and cities choosing not to follow the guidelines and do not respond to the change requests from the organization.

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Conversion you don’t want

November 15th, 2007

In all online businesses, we have two important measurements - Visitors and Conversion Rate. If you have 100 visitors daily and 20 out of the 100 make a purchase online, that means you have 20% conversion rate.

Good customer support, happy returning customers, excellent services and buying experiences are factors that you can improve on. It is always good to listen to your customers, review the ordering process, collecting their feedback with a Blog and rewarding your customers rather than throwing your marketing budget to advertisements you can’t measure.

What happens to those conversion which you might not want it to happen - even once!

What is the goal of installing an alarm system? To prevent theft. Unauthorized access triggers siren. The whole process of conversion is unwanted by everyone who ironically decides to install an alarm system. Probably this explains why the interface and the keypad command are not really designed to improve the conversion, making it so much difficult to setup and I doubt it will be improved in the future :)

I was setting up my new home alarm system today.

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Don’t leave people hanging

November 15th, 2007

It is not impolite to say no, but it is when you leave people hanging. When the subject of an email is in favor to someone, you tend to get the reply earlier. When the answer is no, some people choose to ignore and don’t reply to your email - sometimes we just need an answer to move on.

It is fine to say ‘no’ in your reply and your sender will be happier than receiving nothing at all!

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I’m calling from Google?

November 14th, 2007

Received a call just now. A girl with a nice name Yu Sien, called me and greeted me with ‘Hi, I’m calling from Google’. The first thing that came to my mind was whether Larry was calling to make an offer on the Kumomo.com site, just kidding. Apparently, she is calling from Google Singapore, checking on the recent bugs that were discovered in Google Optimizers. Well, since we are only doing some testing with the code, and it was removed after then, basically we are not affected.

Who says being big doesn’t mean that you can’t do extra for your customers? Though I am probably just one of the millions of Google’s users, but I felt that I am their only one now :)

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Save our Rhinos the better way

November 14th, 2007

Though we are very impressed with what has been done by Honda on their continuous campaign to raise the awareness of saving the Sumatran Rhinos, something needs to be done on the website - As we are running out of time and are at risk of losing our Rhinos [the news of the last few Rhino kept in the conservation park near Kuala Selangor shocked us few days after our visit there few years back].

Today, we are losing not just the Rhino, but visitors to the website as well!

We are greeted with the full flash introduction which hangs on the first visit. Determined not to give up, I visited the website after a few minutes, and was able to enter the website but it wasn’t giving any hint as to why there was no content displaying in all of the pages. It is simply empty with just the beautiful photos. Suspecting the flash file never completed downloading… [remember, the website conversion rate is closing to zero now].. I tried again, and this time was able to look at the content - expecting a poorly updated one with regards to the flash design and the difficulty in recompiling the flash file.

Again, no email addresses were found [maybe it is hidden somewhere, or I just couldn’t even spot a ‘contact us’ page. Well, the ‘latest news’ does not attract me to click and explore further, why not does it like a Blog to collect more feedback [through comments and track backs]?

This is a sample of website with capabilities and potential to drive in visitors [their major visitors source could be from Direct traffics, followed by Referrals or through Search Engines), but the website simply failed to convert - less conversion. In short, it is not hitting the goal of setting up the website.

Beautiful website without conversion

How about online donation? How about leaving a reply or feedback to at least communicate with your visitors? Feedbacks give you the permission to contact your visitors, to update them about news and interesting activities going on.

The website of Terry Fox Run KL [http://www.terryfoxrunkl.org], without a fancy look but collecting 590 comments over the period of two months since we launched the website, more than 10,000 unique visitors…

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We’re more than happy to hear from you - Share your thoughts, comments, feedback and queries with us and we’ll be more than happy to help you out in any way.

I came across the Contact Us page in the website of Honda Malaysia [www.honda.com.my] and I am going to tell you the reason why I am here in my next post. I was wondering how serious are they in listening from us when I couldn’t even find the email address or an enquiry form in their Contact Us page.

People are afraid of making changes and marked as ‘troublemakers’. We used to think that it is a norm to receive a reply from big corporates or government agencies with much delay when comparing to smaller institutions. Yes, big corporates do have ‘more’ things to handle and more emails to receive everyday but do not forget, they have bigger crowd of customers to win their hearts and ample resources to improve their process flow just like the simple act of replying an email in a fast manner!

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