Guide to Online Business » Marketing

The Curve: Your Site Visitors Analysis

Pin — Sat, 04 Jul 2009 10:02:54 +0000

When your site is new, your visitors are random. You probably has less than 10 visitors a day.

Around 0 - 50 Visitors a Day

After launching for probably a year, the Curve starts to show. Usually, you have around 100 to 200 visitors a day.

Around 100 - 400 Visitors a Day

‘The Curve’, good sign now! Steadily visitors and you can focus in conversion now! The Curve happens because source of visitors are stable.

More than 800 Visitors a Day

The peak is on Tuesday and the dip is on Sunday.

Rabbit Fortune Teller?

Pin — Mon, 18 May 2009 09:35:23 +0000

Will you let the rabbit to decide your destiny? What if the rabbit is not in a good mood today because of the rotten carrot she got just now? What if she has more important thing to do that picking a card for her customers on the street? A branding company works more or less the same way as the rabbit- why?

Let the rabbit to tell your fortune?

The Sales Pitch

Pin — Wed, 22 Apr 2009 12:06:43 +0000

A sales person usually has no much time to convince your customers. Yes, you might have 10 years experience, but even you fast-forward, I doubt your customers has enough time to listen to all of them!

Web hosting business
It is more than enough for your website ~~12GB storage~~

Travel guide business
Try Red palm guesthouse ~~Check out this xxx website and blar.. blar… blar.~~.

Telco
Download about 20 movies in a month ~~20GB of data download~~

Email hosting business
Your email will be marked as Spam ~~you don’t have a Reverse DNS setup~~

Web design business
It improves ranking in search engines ~~revise your meta tags~~

You can write a lot, but your client may not have time for it. Remember, keep it short.

Solve the problem, not to show off your technical knowledge!

Send Attractive HTML Email

Pin — Wed, 11 Feb 2009 03:49:28 +0000

Email newsletter can be used as a teaser to divert more traffic to your website. Try at least the following approach when preparing your email campaign:

1. Send to subscribers of your email users, don’t Spam.
2. Don’t hard sell. Offer to help, or solve any problem, than sell
3. It will not close the sales for you, it is used to build permission.
4. Use reliable email broadcast tools like GroupMail
5. Engage a designer like Jamie Soon

Marketing Campaign?

Pin — Fri, 12 Dec 2008 04:51:27 +0000

I never come across any ‘successful’ marketing campaign when the products/services are not good. Hype can not last long, only the best survive!