Many business owners choose to focus in marketing when their businesses are poor. They thought those marketing effort can boost their business and believe that it can reach out more potential customers. While they are busy with their marketing activities, they often miss out one very important thing:
Product Improvement
The worse thing is, they often see some improvement after doing the marketing. So, they continue doing their marketing but only to find out their business stop growing.
Why?
The fundamental of the business is to fulfill the need of your customers. Always make sure your products or services are right before engaging yourself in the marketing.
Do not skip market study.
“Keep asking! Every time you ask someone, it brings you a step closer to the right person who can tell you exactly what they want,” said Pearly, the veteran in corporate world, now the owner of My Island Penang
.