You walk in to a restaurant. Instead of asking what you like to eat, the restaurant invite you to try all 200 dishes they have until you find one of your preference!
Last week, I have attended a presentation from a software company. Customer who bought their software use only about 10% of the whole complete solution!
The software is not cheap for sure. Only if you know the cost of preparing 200 dishes compare to ‘Ask for the right one’ :)