Stone Soup of an Online Business


Google’s Next 10 Years: Pay to Search

Posted by: pin on: 30 Dec, 2008

YouTube, Gmail, Picasa, Blogspot and all other range of Google products are hard to resist. They are comprehensive, easy to use yet free! Meanwhile, Google runs the world best advertising programs - Google Adwords.

The smart engine behind the Google Adwords, marks it as one of the most targeted advertising channel out beat many other conventional medias. The revenue derived from this channel provides unlimited fund to continue improving Google products. The more people use their product, it provides even more eyeball for Adword.

“They are many newspaper publishers, but no one is controlling all”

Even one can make it, new media channels will be launched, such as Blogs.

Google creates content, but that can never cover all. Wikipedia, Facebook, WordPress - examples of other content providers who share the Internet eyeball with Adwords. Don’t forget, new media will be introduced too.

At one point, Google will find it hard to cover the ever rising cost of maintaining those free applications.

One day, Google search will be so accurate that it is no longer a search, but answers. Gmail is near to perfect after years of Beta too, who knows.

Remember the targeted ads appeared on the right column of search result? If Google aims to perfect the search, isn’t it is contradict to have sponsored listing which may or may not related to your search?

If Gmail is so-called the best email tools, isn’t that it should have no ads? Or, if YouTube is your personal video channel to show only video you want to watch, why bother to include the embossed ads?

Finally, Google will charge users to use their tools or services. Just like how Microsoft Words stayed in our PC for the past 10 years. From Paid to Free, and it would be one day going into Paid again.. and another player will emerge - with a new set of free services :)

What do you think?



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