I was talking to Hakim today, one of a passionate young entrepreneur who just got his Pre-Seed Fund. We were discussing about the plan to help an organization which is actively involved in prevention of cruelty to animals, to revamp their website.
Apparently, the potential of the website is very much underestimated by the management. The website can potentially become a new revenue channel. Interesting enough, we have put the revamp into a more solid figure, measurable. It’s not about improving the look and feel or serving more information after the revamp, but all about results. The result is derived from visitors and conversions. Conversion is the goal of the website, in monetary values. By identify the value of each successful goal, we manage to come out with a number in dollar and cent which will be finally presented to the management by Hakim next week!
Good luck, Hakim! By the way, Hakim’s new project has something to do with final year projects! We have a little talk about it, and I believe he can be a good driver for his project, the most important element in every online business!