“People would have said they want a faster horse (Henry Ford, 1903)”
You would probably get the same answer if you are asking someone before a car was invented. The Maybank2U website has about 1 million active users now. This is the best real data one can have when come to revamping a website. You have all the answers, from percentage of people who never change their password, to average amount of transaction in details.
I was skeptical especially when there are too much user involvement during the user experience studies. Various test are included but this can eventually turn out to be a faster horse. Yes, everyone fancy about uploading and sharing videos, but no one will tell the founder of YouTube to build it that way.
When asked about the estimation of the increase of conversion after the revamp, I was told by Shareza that they are expecting the current active users to grow from 1 million to 1.5 millions in three months. In layman terms, this means an additional 500 thousands users will become active with the new design, if number of visitors remains the same (or 50% increase of visitors while conversion rate remains).
Few groups of potential active users come into my mind, including my dad who is computer illiterate, locals who speak just Bahasa, Mandarin or Tamil, international users who are not speaking English, my brother-in-law who want everything from font-size to input box big… Not to mention myself who just want to get my transaction done with shortest possible click, doesn’t really care if it is PBEOnline or Mayban2U.
The new revamp reduces number of pages from 3,000 to 1,500, which is still way too much to digest. Why not 10 or 20 pages? To me, Google search engines has only 2 pages: main page and search result page. It is about getting things done.
[...] A product in its final stage limits the way users think. The almost-done Maybank2U website will sure get lot of useful feedbacks, but I bet not much on the fundamental which is crucial to get the magic numbers mentioned by Shareza. [...]