Steve Jobs said he never listens to people. People would have said they want a faster horse (Henry Ford). Companies do it more as gestures, more than mining people for their ideas.

Lot of time, people don’t know what they want until you have get put the final product in front of them! If Akio Morita listen to their customers, we will never get the Walkman today.

Why? Steve and Akio Morita doesn’t spend time to study their users, because they themselves are already the best user experience expert!

When asked why iTunes works? Steve explained that illegal download through is free but taking some time to find the right song. iTunes, provides a better User Experience and you are assured with song quality and reliability. We can’t talk someone to stop downloading songs illegally, but we can give you Carrot. “Our carrot is, better User Experience… and that will cost you USD1 only,” said Steve.

Recently, we are revamping our travel guidebook. It is not rocket science or any marketing research on age-group of our travelers, or any ‘convenient’ information to fill in the guidebook - it is User Experience, to spent less than 3USD before the trip.

“I want a ‘car’!,” said Pin

Some other reading on User Experience:
How Not to Receive Feedback from Your Customer
Upload your picture to complete order?
What is the word?

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