I used to think of how those amazing company still indulged themselves in their own sweet dream of having many years of existence, in decades. It doesn’t take Friendster or WordPress long to become successful. If you need a more solid example, check out Google.

I was talking to one of the biggest property developer in Malaysia recently, over the revamp of their website. This is the second revamp after 4 years time, and I expect them to have clearer understanding on the importance of what to achieve now. Change is pain, and when every web developers walk in and tell you the same thing about mockup, fancy flash animation, they have finally chosen to measure something unmeasurable - branding.

They have chosen Leo Burnett, one of the famous creative company. I’m not sure how much opportunity cost will be lost to this property developer after visiting Leo Burnett’s website. My mouse turned into a big pencil, to match with their tag line ‘All big ideas come out from big pencil’. What has this to do with me? The website is in ALL-Flash version. The navigation does not impress me at all (perhaps, to the group’s decision maker, yes).

Creative agencies are in the market for many years, long before any web design company. In those days, TV, Radio and other non-online media are the main advertising channel. Over the years, creative agencies are moving into the online channel and this directly put themselves as the role of web developers, without knowing what and how website can really help - another example of Meatball Sundae.

It is not that you are big and the golden words ’starting since 18xx’..’ that makes you outstanding. It is about change!

Nokia wants to transform itself into a next-generation entertainment company. Last August, Nokia, the world’s largest cellphone maker, created Ovi, an Internet service and online music store. Its intent, analysts say, is to compete directly against Apple.

This is unfamiliar territory for Nokia, which got its start in the mid-1800s as a paper maker. But as Mr. Ojanpera explained, companies like his have no choice. “Change is painful, but you have to figure this out in order to be successful,” said Mr. Ojanpera, who is based in White Plains. “The question is, are you willing to play by the new rules?”

Further Reading: Criteria for selecting good web developer

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