In sweden, online buyers are so used to getting the product first before paying. Well, most of their e-commerce websites support two payment options, Faktura and credit card. Faktura remains as the preferred one where the owners value the return rights of their customer more than anything. Invoices are sent together with the products. Buyers will have to just pay the invoice through their local bank account.

Another thing I might it interesting is the introduction of additional fee for a greener-packaging method. Yes, paying extra to have the website owner wrap your product in a more eco-friendly way. It costs 10 kr extra, but makes huge difference. So, opt in for MILJO next time :)

Thanks to Jian for sharing this. Jian just returned from Sweden, he was sent there to do research on how Nordic countries run their online business sustainable environmental…

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