Skip to content

How Not to Receive Feedback from Your Customer

It takes you 2-minutes to listen to a real customer about how should the form looks like. I bet almost all customers will prefer a simple one than above.

1. Instruction kills creativity, makes people think less. The person who built this form is probably just want to get work done than how this form can help those who use it.

2. Change is pain. The original paper-based form could look exactly like this online form. Why bother to change it?

3. Users are passive. The form is viewed by countless visitors, yet no change has been done. Design of a building is done first than its construction. When the building is done, it is often too late to change, and suggestions are limited to what is already there.

Categories: Change, Experience, Reviews.

Comment Feed

3 Responses

  1. Feedback is important, keeping your customer happy is important, and the form above, is not going to make them happy nor make them feel that they are important.



Some HTML is OK

or, reply to this post via trackback.

Continuing the Discussion

  1. [...] other reading on User Experience: How Not to Receive Feedback from Your Customer Upload your picture to complete order? What is the word? You may want to take a look at our related [...]

  2. [...] Most often, user experience has a lot to do with the Contact us form. Imagine, it serves as the best time and place where you can turn someone’s experience of using your website better. A good form receives fewew request, saving operational cost greatly. I have reviewed the Contact us form of Alliance Bank in the past, check it out. [...]