With Internet flatten the world, you can now take an order from your website without meeting your customer. They are required to fill in a boring and long order form (all the way from first name to where they stay).

You have them all kept in a customer database. A literate society comes to believe that everything can be explained in words. What you’ve just seen is an example of how great a fallacy that is.

I bet the name of customer means nothing to you, especially if you have thousand of orders a day. They are just another must-have record in your customer database, because all online forms are designed the same!

I’m surprised! Most of us only add a friend from Meetic when a picture was attached with a profile, same goes to facebook and frienster! Same goes to the fact that you will never fall in love with someone by just their name!

I wish I don’t have to fill in anything while making an order. Instead, just to upload my picture, why not? At least, I don’t become ‘another record’ in the database, but becoming a friend to the online store owner.

A customer database made up of faces, indexed by nick name! I would love to have this!

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