With Internet flatten the world, you can now take an order from your website without meeting your customer. They are required to fill in a boring and long order form (all the way from first name to where they stay).

You have them all kept in a customer database. A literate society comes to believe that everything can be explained in words. What you’ve just seen is an example of how great a fallacy that is.

I bet the name of customer means nothing to you, especially if you have thousand of orders a day. They are just another must-have record in your customer database, because all online forms are designed the same!

I’m surprised! Most of us only add a friend from Meetic when a picture was attached with a profile, same goes to facebook and frienster! Same goes to the fact that you will never fall in love with someone by just their name!

I wish I don’t have to fill in anything while making an order. Instead, just to upload my picture, why not? At least, I don’t become ‘another record’ in the database, but becoming a friend to the online store owner.

A customer database made up of faces, indexed by nick name! I would love to have this!

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3 Responses to “Upload your picture to complete order?”

  1. marcus Says:

    In fact, knowing every customer personally is a really good way to build a business. It is an extraordinary customer service if you can befriend your customers. But i do not agree with an online community that’s build based on anonymity. It’ll just be outrageous if everybody can hide behind the screen and they can just submit fake datas ( their neighbours photo and weird nicknames ). In the end, we’re not doing our part as an online store owner, to promote responsibility while surfing the internet.

  2. pin Says:

    Using fake picture can work only for short term. Surprisingly, rate of people using fake picture in community project such as Friendster still relatively low.

  3. I want a faster horse! » Stone Soup of an Online Business Says:

    […] other reading on User Experience: How Not to Receive Feedback from Your Customer Upload your picture to complete order? What is the word? You may want to take a look at our related posts Fly […]

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