With Internet flatten the world, you can now take an order from your website without meeting your customer. They are required to fill in a boring and long order form (all the way from first name to where they stay).
You have them all kept in a customer database. A literate society comes to believe that everything can be explained in words. What you’ve just seen is an example of how great a fallacy that is.
I bet the name of customer means nothing to you, especially if you have thousand of orders a day. They are just another must-have record in your customer database, because all online forms are designed the same!
I’m surprised! Most of us only add a friend from Meetic when a picture was attached with a profile, same goes to facebook and frienster! Same goes to the fact that you will never fall in love with someone by just their name!
I wish I don’t have to fill in anything while making an order. Instead, just to upload my picture, why not? At least, I don’t become ‘another record’ in the database, but becoming a friend to the online store owner.
A customer database made up of faces, indexed by nick name! I would love to have this!
In fact, knowing every customer personally is a really good way to build a business. It is an extraordinary customer service if you can befriend your customers. But i do not agree with an online community that’s build based on anonymity. It’ll just be outrageous if everybody can hide behind the screen and they can just submit fake datas ( their neighbours photo and weird nicknames ). In the end, we’re not doing our part as an online store owner, to promote responsibility while surfing the internet.
Using fake picture can work only for short term. Surprisingly, rate of people using fake picture in community project such as Friendster still relatively low.