Old marketing manager
Posted by: pin on: 09 Jun, 2008
- In: Change| Experience| Share| Story
- Comment!
You are in a book business for 30 years. Story of Amazon.com motivates you to extend your business online. You start to build a website and sell your books online. Your marketing manager busy adopting new marketing ideas including Blog, email newsletter, pay-per-click, etc.
But after a while, you start to think why the result was not as expected. Your cost acquiring new visitors is high, the Blog is not active, no one seems to use the tell-a-friend box in your website…
But, someone next door - without any experience in selling books, started an online book store. They have some funny story and people are spreading the news for them, their CEO can be reached anytime by an email, the way they reply the customer support email is fun.
Start an online business, never extend it from a conventional one!
You may want to take a look at our related posts
- What’s system design to do with marketing?
- Google’s Web Design Company
- Think Big
- Importance of Keeping Your Renewal Records
- How to Start an Online Business?
