Old marketing manager
June 9th, 2008
You are in a book business for 30 years. Story of Amazon.com motivates you to extend your business online. You start to build a website and sell your books online. Your marketing manager busy adopting new marketing ideas including Blog, email newsletter, pay-per-click, etc.
But after a while, you start to think why the result was not as expected. Your cost acquiring new visitors is high, the Blog is not active, no one seems to use the tell-a-friend box in your website…
But, someone next door - without any experience in selling books, started an online book store. They have some funny story and people are spreading the news for them, their CEO can be reached anytime by an email, the way they reply the customer support email is fun.
Start an online business, never extend it from a conventional one!
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June 16th, 2008 at 12:22 am
Hmm.. Seems like a classic tale of how older generations are unable or not knowing how to follow the trends and styles of newer generations :)
Like what Pin here says, I think it’s important that people nowadays just hates not getting their email through to the customer service personnel or maybe reading standard computer generated replies that their emails will be read and replied to soon but never really got their replies.
Having a personnel that always stays there and replies email in a relaxed way instead of rigid and formal way is bad.. Most people doesn’t even read formal emails properly.. That’s what i think at least :)