How high is high?
June 18th, 2008
I found this particularly interesting. Is that chooing priority ‘Low’ also means I will get my responce slower? If everyone goes for priority ‘High’, then why bother to ask?
This reminds me the one of a song from Shakira, Illegal - “question my own questions on and on..”
You may want to take a look at our related postsHow Not to Receive Feedback from Your Customer
June 14th, 2008
It takes you 2-minutes to listen to a real customer about how should the form looks like. I bet almost all customers will prefer a simple one than above.
1. Instruction kills creativity, makes people think less. The person who built this form is probably just want to get work done than how this form can help those who use it.
2. Change is pain. The original paper-based form could look exactly like this online form. Why bother to change it?
3. Users are passive. The form is viewed by countless visitors, yet no change has been done. Design of a building is done first than its construction. When the building is done, it is often too late to change, and suggestions are limited to what is already there.
You may want to take a look at our related postsOld marketing manager
June 9th, 2008
You are in a book business for 30 years. Story of Amazon.com motivates you to extend your business online. You start to build a website and sell your books online. Your marketing manager busy adopting new marketing ideas including Blog, email newsletter, pay-per-click, etc.
But after a while, you start to think why the result was not as expected. Your cost acquiring new visitors is high, the Blog is not active, no one seems to use the tell-a-friend box in your website…
But, someone next door - without any experience in selling books, started an online book store. They have some funny story and people are spreading the news for them, their CEO can be reached anytime by an email, the way they reply the customer support email is fun.
Start an online business, never extend it from a conventional one!
You may want to take a look at our related postsUpload your picture to complete order?
June 9th, 2008
With Internet flatten the world, you can now take an order from your website without meeting your customer. They are required to fill in a boring and long order form (all the way from first name to where they stay).
You have them all kept in a customer database. A literate society comes to believe that everything can be explained in words. What you’ve just seen is an example of how great a fallacy that is.
I bet the name of customer means nothing to you, especially if you have thousand of orders a day. They are just another must-have record in your customer database, because all online forms are designed the same!
I’m surprised! Most of us only add a friend from Meetic when a picture was attached with a profile, same goes to facebook and frienster! Same goes to the fact that you will never fall in love with someone by just their name!
I wish I don’t have to fill in anything while making an order. Instead, just to upload my picture, why not? At least, I don’t become ‘another record’ in the database, but becoming a friend to the online store owner.
A customer database made up of faces, indexed by nick name! I would love to have this!
You may want to take a look at our related postswcit2008.com or wcit.com?
June 5th, 2008
When it comes to annual event, what is the best domain to be used? By including the year 2008 after the domain (yes, someone may already registered wcit.com), it is therefore a must to register a new name wcit2009 next year. New domain means you have to start all over again and build your ranking in search engine again! To solve this, if you are using a Blog, you can create categories like 2007, 2008, 2009, etc and assign your post respectively.
You may want to take a look at our related postsMemorable experience
June 5th, 2008
An unfair post had recently got us an interview with The Star writer to interview us - about our experience working with our internship students.
What is the most memorable experience?
Do you feel that you are sacrificing a lot when training the students?
You may want to take a look at our related postsWe may be spending about couple hours for their training, but they are spending their eight hours here, finding a temporarily stay for just three months, get here by bus.. you realize it is unfair if they can’t learn anything here.
Warranty card
June 3rd, 2008
Say you buy a camera with 1 year warranty. The serial number doesn’t hold the date of your actual purchase. That is why, you are asked to send back the Warranty card, which most of us never do.
It is unfair to say that manufacturer do not wish to get the actual purchase date. If they do, they won’t include the Postal-paid thingy on the card. So, where goes wrong?
No one say you must follow the long-winded template of warranty-card design. Make the change!
You may want to take a look at our related postsWho’s Jo-jo Challenge
June 3rd, 2008
We’re here! we’re here!
It is until Jo-jo make the final addtion of his voice to save “Whoville” city on a tiny planet, as small as a dusk. If you have not watched this movie, check this out.
This credit card payment page was taken from a famous online hotel booking website. I wish to collect 100 suggestion of improvements about this page (Yes, only this page!). I will send this post to the CEO of this website when the challenge met! I will compile your suggestion and come out with one page mock and included here.
Happy fish
June 2nd, 2008
