Problem is improvement
Posted by: pin on: 28 May, 2008
- In: Change| Experience
- Comment!

What happen if your fridge is not working? You turn off the power, remove everything and send it to repair. You got it back, working perfectly after two days.
You will notice one thing, your fridge is cleaner now, with all rubbish clear and things are in order! I bet you won’t clean it if the fridge doens’t go wrong.
How to apply this to online business?
Create problem virtually! Assumming your customer complaint at you, someone hacking into your website, broken link, page whacked, etc - all these bring positive result!
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