What happen if your fridge is not working? You turn off the power, remove everything and send it to repair. You got it back, working perfectly after two days.
You will notice one thing, your fridge is cleaner now, with all rubbish clear and things are in order! I bet you won’t clean it if the fridge doens’t go wrong.
How to apply this to online business?
Create problem virtually! Assumming your customer complaint at you, someone hacking into your website, broken link, page whacked, etc – all these bring positive result!
what happen if the problem is created internally?
I guess it applies to any problem, internal and external. Anyway, some internal problem can be hurting too, take time to heal
Haha.. problems indeed means more business. Try imagine if everyone can do marketing and marketing is no longer and issue? There won’t be a any demand for business because there’s no problem to reach out and create exposure on the products/service. True?
This is call, risk management and Failure Mode Effects Analysis. Foresee what failure that will happen during planning stage…and input countermeasure..
kk, sounds very technical :D