It’s never too late to change a bad name
Posted by: pin on: 03 Mar, 2008
I was reading our partner, Pat’s Blog. Pat started Webmail.us and we have been working with him to provide email hosting services in Malaysia for more than 4 years!
Recently, they have changed their company name from, Webmail.us to Mailtrust! Through lot of time, energy and money were spent over the years for the branding of this domain, but the hard decision was made recently and this is what Pat wrote,
But then one of my business mentors said something I will never forget. He said, “Pat, it’s never too late to change a bad name.” He’s right. As soon as I heard him say that, I never looked back.
The word Webmail is too generic as a brand by itself. It does not accumulate values over the years unlike many other names such as YouTube, Facebook, and a lot.
Good move, Pat!
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