Pronunciation, spelling conventions and grammatical patterns are important for website targeting at specific regional markets.

Arguably, we have seen many website using flags to represent a language - in this case, most probably the national language of that specific country.

Let’s look at Jetstar’s website. I was directed to Bahasa Malaysia (Malay language) version automatically when I first landed in their website. Interesting enough, Bahasa Malaysia is the official language of Malaysia, but conversion wise, I doubt!

Google, directing you to Malaysia version, but offering Malaysia Version in English language by default. You can easily find a link ‘Google.com.my offered in: Bahasa Malaysia’, which make more sense!

Cambodia e-Visa, allows you to choose your preferred language by clicking on the name of language. An alternative to using flags too!

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