You are offering an online service. You know that visitors from search engines and other online sources are most likely to be converted into your customer than those coming from offline medias such as newspaper or TV commercial.

Rasa Sayang Malaysia calls out to all Malaysians to share the wonders of our country with the world by sending an online postcard. I have yet to see any Asian people to write on a postcard while waiting for the flight in the airport, foreigners do. Why not targeting at those backpackers who travel to Malaysia to logon to the website and send the postcard? Isn’t that they have more friends who eager to know about Malaysia than our friends? Yet, their commercials appear on local TV channel, and one need to register before even given the chance to look at what are those postcard available…

Mobile Wallet, choose to advertise with full page coverage in today’s newspaper. The cost of acquisition for the conversion to take place is high. If, this is so-called part of the branding process, it is not measurable, and it definitely not a conversion. Search engines and other online channels are going to drive in more than 80% of their website traffic, in a more targetted and measurable way. Only, with a fraction of offline marketing fee can do much to the current website…

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