Yes, this is an online business. If you are depending heavily on offline marketing to drive in visitors to your online business (unless you have already some establish offline business, and online is just an extention), you are probably hitting at the wrong target user-base.

In quick, sources of visitors can be broken down to Search Engine, Referral and Direct. Clicks from search engines of both Sponsored & free listing are one of the major source which you can never neglected. Referral is visitors landed at your website by clicking on any hyperlink that points to you, EXCEPT search engines. The hyperlink, can be in an email, from a Blog, from a banner, etc. Direct refers to those who type your URL in the web browsers.

Knowing where is your customers helps you to better plan your campaign!

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