Stone Soup of an Online Business


Acmamall.com, more stones needed

Posted by: pin on: 26 Dec, 2007

I was reading a post and that was how I was introduced to this interesting Malaysia home-grown online shopping mall running since 2000. A very bad habit I have developed over the years of online experience can not stop me from checking the PageRank of this website - 3 out of 10.

Personally, I don’t know Quek. I admire his passion to continue running this store for more than 7 years. These are few humble suggestions from myself to improve the conversion (converting more visitors to customers),

1. Remove ‘Best viewed using IE…’. The compatibility issues is a challenge to store owner, not an instruction to your potential buyers.

2. On average, most visitors decide if they are to continue browsing on first page. The current landing page do nothing more than decreasing your conversion rate!

3. Make your site simpler. The current one is creating too many loops to discourage conversion to take place.

4. Use permalinks rather than dynamic page. Most of your pages does not maintain PageRank over the years.



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14 Responses to "Acmamall.com, more stones needed"

1 | Christopher Quek

December 27th, 2007 at 8:25 am

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Hi there Pin

Thanks for making a discussion on the specifics of Acmamall.com and your highlight.

I will definitely take your pointers into serious note and will try to implement them. I do hope you can continue to feedback your ideas and improvements through the feedback channel online. Suggestions on improvements get to my attention directly.

Christopher Quek
CEO Acmamall.com

2 | Pin

December 27th, 2007 at 2:37 pm

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Hi Chris, your immediate and warm feedback appears to be more astute. Very happy to know you, can I buy you a drink?

3 | Mike Tee

December 27th, 2007 at 4:18 pm

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Wah, the wonders of the Internet. Instant connectivity! Yeah, I’d echo some of Pin’s suggestions on the site.

The “best viewed with” thing seems very 1998 and is something I’d remove right away.

Very well done on the marketing though - I’m seeing ACMA’s ads on a lot of places, in both print and online.

All the very best to your business!

4 | Christopher Quek

March 5th, 2008 at 1:55 pm

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Hi Pin and Mike,

My sincere apologies for not seeing your thread reply. I somehow managed to stumble back to this page in today’s searching online.

Please feel free to write to me christopher.quek@acmamall.com anytime if you have feedback to give.

Wouldn’t mind a drink anytime! just that I am now based in Singapore and travel up to KL regularly. Will have to find time to relax and have a drink. We are spending some time now to do regional expansion into Australia. Hope that will work out.

Thanks for your kind encouragement. I do hope to bring this online mall to greater heights.

Cheers!

5 | Alex

September 4th, 2008 at 9:41 am

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Hi Pin,

I am one of the Acmamall.com IT staff, thanks for the comments about Acmamall.com. It really help and let me learn more things. :)

6 | socialtalkr|kengyew

September 4th, 2008 at 10:40 am

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@pin. Just saw this post dated Dec27-2007.. and i have to say those are spot-on observations. Acmamall should pay you for a thorough analysis.

and Ok silly question here, its been about 9 months since this post, but has much changed since then? I still get led to the landing page…
and wow.. the layout!!! the layout is atrocious!!! I’m surprised you did not mention this. It looks like something out of a amazon-in-the-90s horror movie. This is akin to shopping in Sami’s Kedai Runcit, as opposed to Wan Utama. The proper menus/links are there, and those are done well, but its just..arranged all wrong. and the color coordination is a joke. These are things that can be improved easily with minimal spending. Well that was the bad part.

The good part is that if acmamall has survived for this many years, they’ve probably got their business model down pat (which is really more important than looks anytime. hehe). Maybe the logic applied here is that if it aint broke, dont fix it.

7 | Alex

September 4th, 2008 at 11:09 am

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Dear Kengyew,

From time to time, Acmamall.com keep moving forward to do changing according customer needs. Just like you say that shopping at Acmamall.com is akin to shopping in Sami’s Kedai Runcit, as opposed to Wan Utama if compare with Amazon. So, I try my best to learn and bring the change to Acmamall.com. I hope that some advice from websitesolution then we can further to convert it to business.

8 | socialtalkr|kengyew

September 4th, 2008 at 11:42 am

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@alex, thats really good PR you are doing. Especially in response to reviews of your business.

It is really a question of positioning. Nothing is wrong with operating a Kedai Runcit if it makes money. Like i said later in the post, you guys have been around for years. It might be that your loyal customers are not as picky about look&feel as me.

btw… amazon has crappy layout/presentation as well.. that is probably due to them carrying every product in the world. Take a look at http://www.bluefly.com for premium|niche product positioning. They sell discount designer goods.
And in fact, take a look at http://www.elevyn.com/beta/
(haha Mike, im quoting you) to see great product display.

9 | Alex

September 4th, 2008 at 12:37 pm

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Hi Kengyew,
Thanks for your advice and introduce me the site as reference. Will look on it for improvement. Thanks again!!

10 | pin

September 8th, 2008 at 11:08 am

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@Alex, customer here are passive. Do check out my post on ‘I want a faster horse’. Your customer can only give you some feedback base on what you have already done. The deep cutting throat revamp will be done by your guys :)

@Kengyew, very agreed with the conversion values thingy. The one and only important thing to focus is to fullfill your customer needs and make them happy.

12 | xinhuazi

September 18th, 2008 at 6:03 pm

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Acmamall website seems to have gotten worse. Hangs often, can’t seem to find names with initials,links lead to empty pages. Very disappointing. Use to buy a lot from them, but frustration with the site kill my custom.

13 | Pin

September 18th, 2008 at 6:18 pm

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Sounds like ACMAMall is no longer active, someone can confirm this?

14 | Mohd Ikhmal bin Abu Bakar

October 24th, 2008 at 4:54 pm

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Hi Xinhuazi,

Thank for your valuable feedback. If you encounter any problems, please do not hesitate to forward your complaint(s) to servicemy@acmamall.com

We deeply regret for the inconvinience caused.

MOHD IKHMAL BIN ABU BAKAR
Customer Relations Executive

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