Your services, products, how the system works, customer support give values to your domain name, not the other way round. When starting a new online business, we give no more than 2 days for a name, but countless night for the business planning.

Anyway, this does not mean that you should simply grab any name and start your online venture. A good name will somehow be able to go through the following filtering process.

1. buysellonline.co.uk (Use .com for big dream)
2. buysell-online.com (avoid special character)
3. buysellonline.com (too long)
4. buysell.com (Too generic)
5. dookia.com (nice but check first)

buysell.com seems to be a good name to many people, but it is not always true (unlikely to get and it could be expensive to acquire). A search result in Google doesn’t tell you how well is your business presence because the keyword ‘buysell’ matches not just your business, but thousand of other sites.

Run wild to get a name that matches none in search engines. dookia.com can be one such example. Find one with no more than 8 characters, easy to remember, etc. When your business grows to a legacy like Nike, you won’t wish to have a name that sounds like ‘Sport Shoes Inc’.

What is the value of the domain name ‘Google.com’ if it returns no accurate search result?

You may want to take a look at our related posts

• The What’s Next for Site Owners
• Google’s Next 10 Years: Pay to Search
• A Quick Tips for Website Owner
• Google’s Web Design Company
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