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England or United Kingdom?

“there is no choice for England in the Country Dropdown list” said our customer.

It is a balance between development cost and conversion rate. We can use an interactive map, than a drop down to solve this problem, eventually reduce our operation cost, or less one support email for today. But, before changes are made, we justify its cost to make this change to the values of conversion increasement we can get!

The answer, we maintain the dropdown – email to the customer to choose United Kingdom instead. Afterall, this is the one and only request we have received since day one.

The best localization is to listen to your customers and make changes!

Categories: Change, Ingredients, Operation.

Comment Feed

5 Responses

  1. Or, you could try “England / United Kingdom” as one of the choices in the drop down list ^_^

  2. Then others might have problems jumping to United Kingdom by pressing U :)

  3. when I didnt see England in the dropdown list, I will automatically find United Kingdom..

  4. England is not a member of United Nation, so theoretically it is not a country. United Kingdom consists of four “kingdoms”: England, Scotland, Wales and Ireland.

    Having a map instead of drop down may be worse. Given that a person does not know England is part of United Kingdom, I won’t hope for much that his geographical skill is any better. ;-)

    Cheers

  5. Well said.



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