“there is no choice for England in the Country Dropdown list” said our customer.

It is a balance between development cost and conversion rate. We can use an interactive map, than a drop down to solve this problem, eventually reduce our operation cost, or less one support email for today. But, before changes are made, we justify its cost to make this change to the values of conversion increasement we can get!

The answer, we maintain the dropdown - email to the customer to choose United Kingdom instead. Afterall, this is the one and only request we have received since day one.

The best localization is to listen to your customers and make changes!

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