Save our Rhinos the better way
Posted by: pin on: 14 Nov, 2007
- In: Ingredients| Reviews
- Comment!
Though we are very impressed with what has been done by Honda on their continuous campaign to raise the awareness of saving the Sumatran Rhinos, something needs to be done on the website - As we are running out of time and are at risk of losing our Rhinos [the news of the last few Rhino kept in the conservation park near Kuala Selangor shocked us few days after our visit there few years back].
Today, we are losing not just the Rhino, but visitors to the website as well!
We are greeted with the full flash introduction which hangs on the first visit. Determined not to give up, I visited the website after a few minutes, and was able to enter the website but it wasn’t giving any hint as to why there was no content displaying in all of the pages. It is simply empty with just the beautiful photos. Suspecting the flash file never completed downloading… [remember, the website conversion rate is closing to zero now].. I tried again, and this time was able to look at the content - expecting a poorly updated one with regards to the flash design and the difficulty in recompiling the flash file.
Again, no email addresses were found [maybe it is hidden somewhere, or I just couldn't even spot a 'contact us' page. Well, the 'latest news' does not attract me to click and explore further, why not does it like a Blog to collect more feedback [through comments and track backs]?
This is a sample of website with capabilities and potential to drive in visitors [their major visitors source could be from Direct traffics, followed by Referrals or through Search Engines), but the website simply failed to convert - less conversion. In short, it is not hitting the goal of setting up the website.
Beautiful website without conversion
How about online donation? How about leaving a reply or feedback to at least communicate with your visitors? Feedbacks give you the permission to contact your visitors, to update them about news and interesting activities going on.
The website of Terry Fox Run KL [http://www.terryfoxrunkl.org], without a fancy look but collecting 590 comments over the period of two months since we launched the website, more than 10,000 unique visitors…
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